We conduct an opportunity assessment analysis aimed at meeting the specific needs of your company. Go East Consulting uses an innovative and flexible approach to research.

 

To start with we evaluate a new research project upon its economic and strategic value to YOUR business. The product development stage will be taken into consideration to ensure you safe transformation and restrict any leakage of your knowledge base.

 

We can provide you with researches on both business-to-business and business-to-customer markets. Researches will be conducted in local languages and then translated into English or another language upon a request.

 

To identify Key Opportunity Factors (KOF) and/or Unigue Selling Points (USP) for your products/services in a new market we take into consideration the following:

 

1. Definition of the target market (value, volume, geographical distribution, forecasts, segments)

2. Country's political, economical, socio-cultural, environmental and legislative status (PESTEL analysis)

3. Industry analysis

4. Competitive analysis

5. SWOT analysis (analysis of your Strengths,Weaknesses, Opportunities & Threats)

 

And outcome of analyses will be introduced to you in the "Executive Summary" pinpointing

 

6. Identified KOF's and USP's regarding a new market

7. Implementation strategy (tactical plans and future perspectives)

8. Final recommendations